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Now, pleasure has created this pattern of social life. We take pleasure in ambition, in competition, in comparing, in acquiring knowledge, or power, or position, prestige, status. And that pursuit of pleasure as ambition, competition, greed, envy, status, domination, power, is respectable. It is made respectable by a society which has only one concept: that you shall lead a moral life, which is a respectable life. You can be ambitious, you can be greedy, you can be violent, you can be competitive, you can be a ruthless human being; but society accepts it because at the end of your ambition, you are either a so-called successful man with plenty of money, or a failure and therefore a frustrated human being. So social morality is immorality.